• Address: 152 Alpine Parkway, Oregon WI 53575

Summer Meeting

  • Event: Summer Meeting
  • Date: Friday, October 1st @ 12 PM CST
  • Location: VIRTUAL
  • CE credits: 1
  • Registration Fees: FREE

SUMMER MEETING

Speaker:

Brad Newman, Founder & Chief Buzz Officer of Dentainment

This interactive presentation will be fun, engaging and powerful for your Dental Marketing initiatives.  We'll cover video content, SEO, Social Media platforms, content inspiration, and much more.

Summer Meeting Topics:

01

32 Game-Changing Marketing Tips for NEW #DentalPatients

This interactive presentation will provide recommendations to Dental Practices on the most effective ways to market themselves online.  We will explore platforms such as Facebook, Instagram, Twitter, LinkedIn, YouTube, and more.  Leveraging the power of Video Content, Email Newsletters and Live Broadcasts will also be covered.  Coupled with a solid strategy and tenacious execution, these ideas will be a game-changer for participants.

Creating a more dynamic and unique online presence, while improving page rank and Conversion Rate Optimization (CRO) will be discussed in detail.  We’ll cover strategies related to header images, call-to-action buttons, customized copy, website speed, and much more.  By improving one’s CRO, revenues can grow at exceedingly high rates with just the current amount of website traffic.  

We’ll cover the power of online video! YouTube is the second largest search engine in the world, video is considered the heaviest form of multi-media content and Google owns YouTube. These are all reasons to start producing video content for your Dental Office marketing campaigns.  We’ll explore the importance of lighting, sound, framing, and editing. You’ll learn which questions to ask patients and other content strategies that are most effective for video content. Your patients should be the ambassadors for your practice.

In today’s world, simply posting on social channels is no longer enough. Dental offices need to find innovative ways to reach new patients and increase awareness. Leading offices are realizing the value in empowering team members to create and share authentic office stories across social networks. These can be from dental assistants, hygienists, front desk personnel, and others. By doing this, offices can increase social activity and engagement, improve share of voice, and drive more web traffic. We will explore how to get your Dental team involved with your online conversation, while generating fun and powerful content.

Learning Objectives:

02

Lights, Camera, New Patients!

This fun and interactive presentation will help Dental Practices truly understand the power of online video! YouTube is the second largest search engine in the world, video is considered the heaviest form of multi-media content and Google owns YouTube. These are all reasons to start producing video content for your Dental Office marketing campaigns.  We’ll explore the importance of lighting, sound, framing, and editing. You’ll learn which questions to ask patients and other content strategies that are most effective for video content. Your patients should be the ambassadors for your practice.

You will learn how to:

Recommended for Dentists, Spouses, Practice Administrators, Administrative Team, Assistants, and Hygienists.
03

Digital-Footprint Recommendations

Creating a more dynamic and unique online presence, while improving page rank and Conversion Rate Optimization (CRO) will be discussed in detail.  We’ll cover strategies related to header images, call-to-action buttons, customized copy, website speed, and much more.  By improving one’s CRO, revenues can grow at exceedingly high rates with just the current amount of website traffic.

Content:

  • How to craft beautiful content
  • What makes a website convert
  • Google AdWords Tips
  • Local Ranking Recommendations
  • Creativity and Fun together

Video Content:

  • What to film
  • How to optimize files
  • How to get views
  • How to improve website SEO